Full-service Amazon management for brands at any stage
We develop collaborative, trust-based partnerships with high-potential brands to drive results on Amazon.
What we do
Our multi-disciplinary experience spanning consulting, finance, CPG, and eCommerce uniquely equip us to effectively grow your Amazon business.
Goodwit 5x-ed my Amazon business in the first 3 months of working together. I was new to Amazon and had seen little traction on the platform. I worked with many contractors and agencies that sold a great story but didn't follow through. I was hesitant to get started, but Goodwit has been a breath of fresh air. They have deep expertise and are super responsive. They've felt like true partners in this venture with me and I'm excited to see how much further we can grow.
"Hands down the very best agency of any type that I have worked with. I can not recommend this team enough. They are on top of everything and a pleasure to deal with."
Measurable client results
Health & Household Brand
Goodwit partnered with a US-based over-the-counter medicine brand that its hero products suppressed by Amazon for product compliance concerns. The client had attempted to resolve the issue itself for several weeks to no avail, before engaging Goodwit as external support. Goodwit collaborated with the partner to develop an effective appeal with supporting documentation to submit to Amazon. Goodwit managed the Amazon appeal correspondences and was able to get the product line successfully reinstated within 48 hours.
Home & Kitchen Brand
Goodwit partnered with a successful D2C and Amazon eCommerce brand who's sales faced challenges growing year-over-year. The Goodwit team implemented listing improvements and an advertising overhaul, to boost a sales rebound from 50% YoY to 90% of sales for peak season.
Health & Household Brand
Goodwit partnered with a client to source their suite of products from a new manufacture. Goodwit was able to save the client 40%+ on their unit cost of goods, while mitigating a single point failure in their supply chain.
Grocery & Gourmet Foods Brand
Goodwit partnered with a client to fully manage Amazon for a recently acquired brand. Goodwit ran a full Amazon optimization playbook that resulted in 5x growth after working together for three months.
Goodwit Commerce is a boutique, full-service Amazon agency.
Goodwit serves both young, high potential brands and well-established brands, working with them to build, refine, and optimize their Amazon presence.
We believe that trust, aligned incentives, and transparency lead to the best long term outcomes.
Our team is led by Amazon experts with extensive experience working at the second largest US Amazon aggregator, Perch. We have worked across 100+ brands and 5,000+ products.
Goodwit's capabilities span from supply chain management to ads and PPC to Amazon operations, allowing us to deliver deep value to clients throughout the value chain through a single relationship.
Our leadership
Dan Tenner
Dan led marketplace operations at Perch, where he was responsible for Account Health, Listing Health, and Promotions. He also worked on special projects, including IP enforcement strategy. Additionally, he has experience integrating acquired brands. Prior to Perch, Dan led Finance & Operations at a Boston based FinTech startup. He began his career in consulting at Accenture. Dan has an MBA from MIT Sloan and a BA from Middlebury College.
Jack Hartigan
Jack led global sourcing and supplier operations at Perch, where he defined and executed procurement strategy for 100+ marketplace brands. Jack has experience leading global teams across the US, China, the Philippines and beyond. Prior to Perch, he worked for a large CPG brand in sales, managing relationships with some of the world's largest retailers. Jack has an MBA from University of Michigan Ross and a BA from Colby College.